Marketing Is War

Marketing is war, and the first principle of warfare is force. The larger army, the larger company, has the advantage. But the large company gives up some of that advantage if it cannot keep itself focused on the marketing battle that takes place in the mind of the customer.

—Al Ries and Jack Trout

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.