3 Tips for Marketing to Millennials

Over 25 percent of the U.S. population falls into the sociological category of millenial. With an estimated annual buying power of $200 billion, this is a rather lucrative market. However, marketing to millennials is not as straightforward as it is used to be with other age groups. 3 key approaches to speak the language of this generation:

  1. Speak through their channels
  2. Offer use instead of ownership
  3. Rely on inbound marketing

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